Amazon hex code
color name orange
- HEX
#FF9900 - RGB
rgb(255, 153, 0) - HSL
hsl(36, 100%, 50%) - CMYK approx.
cmyk(0%, 40%, 100%, 0%)
Free, no account, 20 seconds per round.
It's the shade of the drawing used in the game, not an official color.
where this color comes from
Amazon orange is the color of the smile-shaped arrow that runs from the “a” to the “z” under the name: in the game's drawing, the logo is white on an orange square, #FF9900. It's the shade of the drawing used in the game, not an official color.
It is a pure, bright orange, more yellow than it looks. It sits very close to Charizard's orange (#F29600, a ΔE gap of 2.5) and to Bitcoin's (#F7931A, ΔE of 2.6). Fanta's reddish orange (#FF8300) is further away than you might think (ΔE of 7.4). The usual mistake is picking it too red, like a ripe orange, or too brown, like a shipping box. In the big square, look for the most vivid orange you can find and shift it slightly toward yellow, without losing any saturation.
close shades
The game colors closest to #FF9900, measured with ΔE 2000, the formula behind the score. Below 1 the gap is barely visible; above 5, two shades are clearly different.
- CharizardPokémon
#F29600ΔE 2.5 - GarfieldCartoons
#F39B15ΔE 2.8 - ZumaPreschool heroes
#F6921EΔE 3.1 - VulpixPokémon
#EF8200ΔE 6.9
questions
What is the Amazon hex code?
In Color Guesser, the color to guess is #FF9900: RGB 255, 153, 0, HSL 36°, 100%, 50% and roughly CMYK 0, 40, 100, 0. It's the shade of the drawing used in the game, not an official color.
Is this the official Amazon color?
It's the shade of the drawing used in the game, not an official color. Color Guesser is an independent game, not affiliated with the brands shown. For professional use, follow the brand's own guidelines.
How do I find this color in the game?
Open the Brand logos universe: the item shows up without its color on a white card, and you have 20 seconds to find its color in the big square. The score compares your color with #FF9900 using the CIEDE2000 formula, up to 100% per round.